Day 2 at Adobe MAX. Started off with another keynote which was a humorous time, though many “tweets” mention it was boring and confusing. I learned one thing Adobe likes to advertise is Business Catalyst, though I think they picked the wrong audience. The various skits are available on You Tube and can be viewed at the following links.
Adobe MAX Commercials
ColdFusion Lawyer
Get wowed!
Nerf Gun
As the keynote came to an end we were greeted by a Google TV executive which after telling us a little about Google TV we learned a FREE Google TV would be given to each Adobe MAX attendee (see update)! Seems the theme of MAX this year was awesome tools and hardware for all.
After the keynote attendees went back to the convention center for various sessions. After a day of learning Adobe threw a kick-ass “MAX Bash” for all attendees and ask anyone at MAX, this was insanity! Live band, Snake lady, food, liquor and yet another opportunity to network with everyone, including Adobe staff.
I actually left early to work on my presentation on Wednesday, read Day 3 for more information on that.
For those who missed it, take a moment to read my recap of Day 0 and Day 1.
First thing I am sure you are wondering is, “Where did part 2 of Day 1 go”? Well soon after the sessions I had to leave the convention to work on some client requests, so was unable to attend a few of sessions I had registered for.
Once my work was done I met up with some friends and headed over to the “not so secret” Blackberry Mixer at the Grammy Museum. We were greeted by finger foods, alcohol and tons of time to network with other conference attendees fortunate to get a “Golden Ticket” for this event. About midway through the event Blackberry started having us line up to receive a “parting gift”. In this Blackberry gift bag was a Blackberry Torch and a voucher for a Blackberry Playbook when it comes out next year. Oh and both devices run Flash!
Here is a quick shot of the swag up to Day 1.

Motorola, Adobe, Blackberry and Martha Stewart. Which one of those would you think didn’t show up at the Adobe MAX Keynote? Well if you guessed none of them you’re right, yes, really. Martha Stewart was on stage at MAX showing off her companies digital publishing displayed on tablets with interactivity included.
I figured after seeing Martha Stewart we were in for a huge keynote, and boy was I right. Adobe announced and released a bunch of new technologies, libraries and tools. Included in that list was Adobe AIR 2.5, Flash Catalyst beta, Flash Builder beta, AIR for TV and a bunch of other really cool stuff.
The actual keynote stage and design was awesome, there was live coding and art before the keynote began which played into the CONNECT, DISCOVER, INSPIRE tagline of MAX. I am pretty sure the event was recorded so once a link is available I will post it.
I am in sessions at the moment so I can’t pull up too much specific information, but look out for a full blog post on the technologies later on. Apologies for the brief post, but I wanted to give my readers a heads up on new cool stuff!
Oh and what was Motorola doing at the MAX Keynote? Giving the “e-finger” to Apple and ending by every MAX attendee getting a FREE Droid 2. Its safe to assume they got a loud applause for that one.
If you missed my previous post about Adobe MAX Day 0, read it here.